Trico Electric Cooperative

The rural electrical cooperative looked to rebrand itself and wanted member-owners to provide the context and direction for TRICO Electric’s new image. Through extensive research, employee meetings, facilitated workshops, intercept surveys at events and digital outreach, Gordley got to the core of the TRICO’s identity as a service-driven, safety-minded and community focused utility that is “Powered with Purpose.”

Brand Development and Tagline

Brand Guidelines

Website Design

Business Stationery

Marketing Materials

Brand Essence Video