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REPORTS TO: Media & Marketing Director
Non-Exempt Position
Hours: 40 hours/week and as needed

• Experience with a wide array of digital communication methods, including but not limited to email marketing, digital ads (banner, audio, video, out-of-home), search and social media ads. 

• Knowledge of interactive marketing trends, concepts and practices as well as experience with offline and traditional media methods: radio, TV, OOH, print, etc. 

• Excellent communication skills, including the ability to think on his/her feet during presentations, explain complex or technical information in simple terms to non-technical people and persuasively sell ideas. 

• Strong time management skills, including the ability to manage multiple tasks, work under pressure and meet tight deadlines. 

• Willingness to be flexible and collaborative. 

• Intermediate knowledge of the Microsoft Office Suite (including Excel, Word and PowerPoint) and Outlook.  

• 2–4-year college degree. 

• Minimum of 5-7 years of digital/new media account service and/or agency/marketing services-related experience. 

• Experience with direct digital media placement using a Demand Side Platform (DSP) 

• Digital Certifications: Google Ads, Analytics, Digital Marketing 

• Balances technical skills with marketing agency experience and general enthusiasm for relationship marketing, advertising, branding and communications. 

• Advises agency and clients when advertising opportunities arise. 

• Recommends the most effective buying strategy based on client goals and strategic objectives. 

• Develops and presents multi-media (online/interactive/traditional) plans to meet client strategic goals. 

• Executes projects to be high quality, on time and cost-effective/on budget. 

• Maintain client budget spreadsheets  

• Works to implement multi-media plans to meet client strategic goals. 

• Corresponds and negotiates with media representatives to ensure the most cost-effective buys and efficient placements 

• Review ad schedules and draft insertion orders 

• Programs digital ad campaigns using a Demand Side Platform (DSP) 

• Monitors digital campaigns and optimizes delivery regularly 

• Maintains online media buying and tracking systems and software 

• Tracks ad campaign performance by analyzing and reporting on data in regular intervals. 

• Draft project activity summaries to support monthly invoices and reports to clients 

• Maintains records of all advertising and marketing contracts for assigned clients. 

• Tracks, processes and reconciles media invoices and affidavits 

• Research and compile statistics on reach, frequency, CPMs, cost-per-click, CTRs, unique users, page views, conversion, cost-per-action and cost-per-sale data for personal reference and to educate client service team members and clients. 

• Writes communications briefs, ensuring that creative and media are effectively integrated. 

• Communicates with internal and external teams via phone, email, in-person meetings, and virtually. 

• Coordinates contact with clients, media representatives, vendors, and freelancers as needed.  

• Represents the company at industry/client events and helps ensure that goals for company participation in each event are defined and met. 

• Fosters timeline development and monitors project progress using Asana software. Ensures deadlines are met and communicates with the project team. 

• Monitors and clarifies entries on the team calendar as necessary. 

• Coordinates routing of client, media, marketing and internal documents.  

• Builds and maintains an up-to-date directory of media contacts and resources to utilize for the agency and its clients. 

• Understands industry best practices and incorporates them into agency processes and client projects. 

Project Management

• Lead and manage specific programs and projects.

• Help establish project strategies, goals and objectives.

• Plan and manage public outreach strategies, methods and connections.

• Day-to-day communication with clients regarding projects.

• Advise project teams and clients on strategies addressing new, changing or challenging situations.

• Participate in project planning, design and implementation meetings with clients.

• Participate in team meetings to gather information regarding current work that may affect the public.

• Manage project schedules.

• Advise project teams on implementation and maintenance of project contacts and public comments.

• Summarize and report on project outcome and metrics.

Financial

• Create scope, estimate of hours and derivation of costs for new clients or contract modifications.

• Review and manage project budget to maintain delivery of services within specific budget parameters.

• Review and approve monthly billing for each assigned project.

Departmental Management

• Assist with clarifying and maintaining the goals of the Community Relations department; assist CR director, as needed.

• Act as department manager in the director’s absence.

• Supervise coordinator staff and manage coordinator personnel, resources and parameters.

• Practice and encourage personal responsibility for accurate information and meeting deadlines.

• Create, maintain and implement user-friendly, office-wide systems that provide ease, efficiency, consistency and productivity for all users.

• Create, maintain and implement training programs for office-wide systems and the CR department.

• Collaborate with CR director to support CR coordinators and planners with training, evaluation, mentoring and performance evaluations.

Gordley Group Marketing and misc.

• Assist in writing and proofreading agency website copy, marketing plan, publicity, proposals, etc., as requested.

• Represent the company at industry/client events.

• Manage and participate in internal workgroups.

Education and Experience

• Degree in communications, English, journalism or similar area of study is preferred.

• Minimum of eight years related experience.

Physical Requirements and Working Conditions

• Possess the ability to work in a standard office setting and use standard office equipment, including computer, copy machine, printers, etc.

• Can lift and carry materials weighing up to 30 pounds, vision to read printed materials and a computer screen, and good hearing and speaking abilities to communicate in person and over the phone.

• Have access to a vehicle and be able to drive at night.

• Leadership and project-management skills as consultative, but decisive, decision-maker.

• Excellent communication, writing, organizational and time-management skills; must be comfortable with deadlines and multitasking.

• Knowledge of and proficiency with International Association for Public Participation (IAP2) Planning, Communication and Methods is preferred.

• Knowledge of the full range of communications media and methods, and the most effective ways of utilizing them, including traditional and online outlets.

• Professional human relations skills, including respect, diplomacy, courteousness, empathy and tact expressed in communication, appreciation and feedback in a team setting.

• Proofreading written content for errors in grammar, spelling, punctuation and syntax; consistency in style, language and formatting; and verifying accuracy of reported information, names, dates, etc.

• Basic mathematical computations, accounting and record-keeping; budgeting theories and principles.

• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, internet browsers and Adobe Acrobat.

• Standard office administrative practices and procedures, including use of standard office equipment.

• Knowledge of the transportation industry and processes, including federal requirements of the National Environmental Policy Act, is preferred but not required.

• Fluency in speaking and writing in Spanish is a plus.