Pima Community College - Direct Mail

To drive enrollment for Pima Community College's Fall 2025 semester, we created a bold, Gen Z–centered campaign that broke away from traditional higher ed marketing.

With deep insight into Gen Z’s design preferences—think maximalism, surrealism, and a strong radar for authenticity—we developed a series of direct mail pieces that felt more like an experience than an ad. Each mailer featured unexpected, tactile “cracker-jack-box” moments, complete with quirky backpack-worthy items like buttons and stickers to spark curiosity and drive brand engagement.

To bring the full story to life, we also developed a companion website designed to reflect the energy of campus life. The site was playful, mobile-friendly, and crafted to convert—giving prospective students a fun, authentic peek into the college experience.