Gordley developed a strategic marketing plan for OrthoPros, an orthodontic practice with three locations in Tucson, promoting awareness of its offices and services citywide. During the marketing discovery process, our team evaluated the company’s current marketing materials, comparing them with competitors. We then created and analyzed a survey of current patients to further inform the marketing plan. Implementation of the plan included design of a unique bus wrap and direct mail pieces that contributed significantly to promoting awareness of the company’s presence and services citywide.