The University of Arizona, Early Academic Outreach (UAEAO) contacted Gordley Group to create an informative bilingual college preparation brochure. UAEAO’s goal was to provide an engaging way to share guidance and information to students and their parents on getting into universities in Arizona—additionally, the brochure needed to be targeted toward first-generation college students and their families. To make the brochure relatable to GenZ, we utilized on-trend design styles combined with fun photography from the U of A photo library.
The brochure contained easy-to-digest advice, practical tips and step-by-step guidance on topics such as completing the SWEET 16, additional paths to admission and securing financial aid. Our brochure also emphasizes the importance of early preparation, with tool kits to help students stay on track with their course selection. The brochure also had a fun tear-out pennant and a QR code to drive the reader to the StartNow website to learn more about Arizona university admission. This brochure is an essential tool for empowering students and parents to pursue a future in higher education.