Every year, our Gordley Group team is excited to give our clients something special for the holidays. (Our clients look forward to it, too!) In 2023, we explored a new technology to engage and excite them with augmented reality (AR).
Knowing we wanted to explore AR technology, we then needed the BIG IDEA. Looking back on the year, we thought, "Wouldn't it be nice to get away? Take an exotic vacation somewhere in the world?" That was our AHA! moment. What if we created an AR experience where our clients would get to travel around the world? That was where the "Greetings from Gordley Group” was born.
Finally, we needed to develop the format and what it would look like. We always want the Gordley Group Holiday Card to live on our clients' desks and serve a purpose. It also needs to be mailed flat and fit into our budget. With those parameters in mind, we came up with the idea of a desktop calendar. Each month, our clients can travel to exotic, out-of-this-world locations in animated 3D AR by simply scanning a QR code. (Literally, Mars is one of the locations.)
Additionally, the calendar’s appeal could not depend just on AR; the design needed to stand alone as a visually exciting piece of desk decor. Internally, we called the AR experience the cherry on top. Each month is a fun, surrealist-inspired collage of famous landmarks, icons, art, culture and fantasy.
Using one of Adobe's latest software innovations, Adobe Aero, we developed 12 fun and engaging interactive experiences to keep our clients entertained each month.